지방정부 문화관광축제 방문객 특성의 만족도 및 소비지출 영향분석 : 연천전곡리 구석기축제를 중심으로

초록

In this study, the decisive factors of satisfaction and the expenditure of visitors who participated in the Yeoncheon Jeongok-ri Paleolithic festival are analysed in order to provide local governments with strategies for successful local festivals for the positive benefit of local government. This study conducted an empirical analysis through survey by selecting the main variables as the festival satisfactory attributes, festival visiting features, and demographic features of visitors. In so far as the decisive factors for satisfaction are concerned, festival satisfactory attributes such as festival content, festival facilities, festival accessibility, and festival products had a significant impact on festival satisfaction. Besides, festival satisfactory attributes, festival visiting features, and demographic features had a positive or negative significant impact on visitors' expenditures such as total expenditure, fees for hotel, drinking and eating, entertainment, and shopping. The results of this study show that the local government should develop programs to increase visitor expenditures by considering the types and themes of festivals, regional features, and visitors' features, along with plans to vitalize their festivals.

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