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AMPLIFYING CONSUMER–BRAND CONNECTIONS: EXPLORING STRATEGIC SERIES BRANDING IN THE FASHION INDUSTRY
- 제목
- AMPLIFYING CONSUMER–BRAND CONNECTIONS: EXPLORING STRATEGIC SERIES BRANDING IN THE FASHION INDUSTRY
- 저자
- 이규혜
- 발행일
- 2024-05-11
- 학회명
- 2024 International Conference on Clothing and Textiles (ICCT)
- 개최지
- Jeju, Korea