도서지역 관광객의 혼잡기대, 혼잡지각, 만족도 및 행동의도 관계 - 우도 관광객을 대상으로 -

초록

This study examines the relationships among four factors - carrying capacity, expectancy on crowding, crowding perception, satisfaction, and behavioral intention - using a structural model. In order to achieve the study purpose, a literature review was conducted and research models was proposed. Then, survey was conducted to collected data from U-do visitors. A total of 202 questionnaires were utilized for data analysis. With the acceptance of four hypotheses (H1∼H4), it found that the expectancy on crowding had a positive effect on crowding perception. However, crowding perception had a negative effect on visitor’s satisfaction. These findings also indicated that the crowding perception was likely to influence on behavioral intention significantly. In addition, it found that satisfaction seemed to have significantly influence on behavioral intention. With these findings, the study provides the theoretical and practical contributions in the understanding of the structural relationship between crowding perception and behavioral intention.

키워드