역할모델 노출이 청년 창업의도에 미치는 영향: 창업태도, 주관적 규범, 자기 효능감의 매개효과를 중심으로

초록

The purpose of this research was to investigate what factors can promote the Korea's young people to be self-employed through business start-up. On basis of a literature review, we designed an empirical research model to examine the mechanism how the role model exposure influences on entrepreneurial intention. This study categorized the role model exposure into two variables: family role model exposure and peer role model exposure. Further, Ajzen's (1991) Theory of Planned Behavior (TPB) model was used to verify the mediating role of psychological factors that fill the gap between role model exposure and entrepreneurial intention. To test the hypotheses, a survey was conducted to target 20~39 ages people in Korea and the empirical analysis was finally done with the surveys of effective 605 Korean young people. We employed SPSS 21.0 and AMOS 21.0 for validity, reliability, confirmatory factor analysis, and structural model analysis. The results revealed that family role model exposure and peer role model exposure gave a positive effect to psychological variables (entrepreneurial attitude, subjective norm and entrepreneurial self-efficacy) of Ajzen’s TPB model. And those psychological variables gave a positive effect to entrepreneurial intention. Meanwhile, while the direct impact of peer role model exposure had a positive impact on entrepreneurial intent, the direct impact of family role model exposure on entrepreneurial intent was not significant. That is, the TPB's psychological variables played a full mediation role between family role model exposure and entrepreneurial intention. The results implicates that psychological factors as well as environmental factors have to be considered to develop standards and systems to cultivate talented potential entrepreneurs. This study advanced our understanding of the mechanisms linking role model exposure and entrepreneurial intention by focusing on the mediating roles of psychological factors of Ajzen's TPB model. We discuss the theoretical and managerial implications, and provide suggestions for future research.

키워드