행복감이 오래 지속되는 여행체험 분석

초록

This study is to understand the characteristics of travel experiences that prolong happiness. In order to that, 23 participants were interviewed about the most memorable travel experiences(impressive, to remember feeling vividly) through pre-on-post traveling. Through the interview, the most memorable travel experiences include 5 characteristics, for example, anticipation before travel, unexperienced something new during travel, unintended coincidence during travel, recollection after travel. These results suggest that a standardized and controlled travel pattern should be reconsidered. Travel agents and marketer must try to provide travelers a real novelty(differentiation) to feel existence, and produce a dramatic coincidence(randomly). Moreover, the efforts to be more excited before travel and share and recollect the memory after travel are necessary. These factors could make the travel experience more memorable memories of a lifetime.

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