한국 텍스타일 산업에 대한 공급자와 수요자의 인식 격차 -포터의 다이아몬드 모델을 중심으로-

초록

Despite its historical role in driving Korea's export-led industrialization, the domestic textile manufacturing sector has faced continuous decline, which can be interpreted as arising partly from a deficit of social capital and information sharing among supply chain members. This study examines perception gaps between textile manufacturers (suppliers) and fashion brands and wholesale buyers in South Korea's apparel value chain, using Porter's diamond model as an analytical framework. Fourteen industry professionals (seven textile manufacturers and seven fashion brand or wholesale buyers with over five years of relevant experience) were recruited through purposive and snowball sampling, and their in-depth interviews were examined using cross-case analysis. The analysis revealed both shared concerns and divergent views across the four competitive dimensions of Porter's diamond model. Gaps were most pronounced in factor conditions, demand conditions, and firm strategy, structure and rivalry, whereas related and supporting industries showed largely shared perceptions. This study proposes actionable strategies for three key stakeholders: manufacturers should shift from a production-centered mindset toward market-responsive innovation; fashion brands must rebuild domestic sourcing partnerships through information sharing; and the government should act as an integrated control tower of the apparel industry, as well as establish national branding campaigns and financial incentives to bridge the two industries. Given the current boom in Korea's fashion industry, this momentum offers an opportunity to strengthen industrial competitiveness and revitalize Korea's textile manufacturing sector.

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