사내기업가정신 실현수단이 기업가지향성 구축에 미치는 영향: 기업 전략모드의 조절효과를 중심으로

초록

Even companies with long history require change and innovation. However, the traditions and history accumulated by such companies can sometimes hinder change and innovation. This is why companies emphasize corporate entrepreneurship—to break away from existing businesses and familiar ways and pursue new challenges. Especially in large and old corporations, pursuing corporate entrepreneurship is more meaningful in terms of enhancing entrepreneurial orientation than in achieving financial performance. Corporate entrepreneurship is often narrowly understood as internal ventures or new business initiatives, but it should be viewed as inherent spirit or capability that enables a company to continuously capture and realize new opportunities. Therefore, this study focuses on examining the effect of various activities for realizing corporate entrepreneurship—such as internal ventures, R&D collaborations, and business model innovations—on entrepreneurial orientation within companies. Another point of this study is that the activities for realizing corporate entrepreneurship operate differently and influence entrepreneurial orientation through distinct pathways. This implies that managers need to select activities that are most effective for their company by considering limited managerial resources. Therefore, this paper argues that the activities of realizing corporate entrepreneurship should be selected by considering the actual strategy mode adopted by the firm. Because a firm's strategy mode functions as a benchmark for decision-making and execution among internal members, thereby reinforcing or weakening specific behaviors. Therefore, this study examines the moderating effect of the corporate strategy mode on the relationship between corporate entrepreneurship activities and entrepreneurial orientation. And aim to provide practical implications for managers who need to select activities for accumulating corporate entrepreneurship in their organization. To achieve this research objective, we used the data from the survey of 2021 Corporate Innovation Survey conducted by Science and Technology Policy Institute of Korea. The analysis revealed that the relationship between internal venturing and entrepreneurial orientation is positively moderated by the firm's strategy mode either exploration or exploitation. The impact of R&D collaboration on entrepreneurial orientation shows a positive moderating effect when the firm adopts an exploitative strategy mode. Finally, the effect of business model innovation on entrepreneurial orientation exhibits a moderating effect when the firm adopts an explorative strategy mode.

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