오스트리아 자유주의 경제사상과 경영전략

초록

Although Austrian libertarian economic thought did not receive much attention in management literature, it had significant influences on the development of modern strategic management thought. For example, Penrose's seminal book, "The theory of the growth of the firm" was written under the principle of subjectivist methodology of Austrian economics. Therefore, the purpose of this paper is to shed light on major tenets of Austrian economics and explore additional implications to current strategic management theories. Based on review of the development of Austrian thought, it is suggested in this paper that the unique characteristics of Austrian economics was revealed in the midst of 'Socialist Calculation Debate' which started in 1920s. More specifically, this paper suggest that Hayek's theory of knowledge and market process view are two of central themes in Austrian economic thought that may have significant implications to strategic management thought. Based on such observation, this paper attempted to apply the two concepts drawn to the three main areas of strategic management: 1) "Planning vs. Learning" debate in strategy formulation process, 2) Porter's theory, and 3) resource-based view. Finally, the paper discusses some of the similarities and differences among Austrian economics, evolutionary economics, and the newly emerging complexity theory. It is also suggested that Austrian economics has great potential to be applied in some research areas and academic disciplines such as the theory of the firm, entrepreneurship, and marketing.

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