소셜 네트워크 분석을 통한 골프장 경영 요인에 관한 연구

초록

This study analyzed big data with the keywords of ‘golf course management’ and ‘golf course administration’ for the golf course management status and efficient management according to the popularization of golf. Using the Textom program, we collected and analyzed data from Naver and Daum. Data visualization leveraged Ucinet6’s NetDraw program with frequency results as follows: The frequency of golf course management was management (0.39%), caddies (0.12%), marketing (0.12%) and golf course administration was golf course (0.47%), course administration (0.38%), and lawn (0.37%). As a result of social network analysis of ‘golf course administration’ and ‘golf course management’ keywords, similar keywords were found between the keywords and the frequency was also high, indicating a close relationship. The quality of service of golf course administration and golf course management for this study can be used as important marketing materials to effectively attract golf course users and secure competitive edge by golf course management strategy.

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