공공기관의 전략적 사회책임 활동을 위한 조건 탐색

초록

The Korean government requires public enterprises’ socially responsibility(SR) in order to relieve social inquality and facilitate balanced regionaleconomic development. This SR movement has been accelerated by thegovernment since 2018 in the name of promoting social value, but citizensdo not seem to appreciate the contribution of public enterprises. Thisperceptual gap raises the need of strategic SR. This study intends toexplore conditions that make public enterprises strategic in fulling SRusing S-S-C (System-Strategy -Communication) model proposed byShin(2014). The results found that strategic SR requires SR programdesigns that are consistent with organizational mission, establishmentof SR departments with professional staff, and diffusion of SR activitiesto major stakeholders. However, many public enterprises still did nothave specific criteria to cull out SR programs and long-term plans toimplement SR programs. The implications of the results are discussed.

키워드