관광클러스터특성, 협력 및 지역관광경쟁력 간의 관계

초록

The purpose of this study was to investigate the effects of various characteristics(factor conditions, context for firm strategy and rivalry, demand conditions, and related and supporting industries) of tourism cluster on inter- organization cooperation, and to investigate the influence of inter-organization cooperation on regional tourism competitiveness. In order to analyze the fitness of the research model and to test the hypotheses, the data are collected from 662 cluster members in the confucianism cultural area of Gyeongbuk through the administration of structured questionnaires. A series of structural equation analysis is performed by the AMOS package. The goodness of fit indices indicate that the fit of the model to the data is generally good. In addition, all of five hypotheses are supported by the data. The results of this study exhibit that tourism cluster characteristics(factor conditions, context for firm strategy and rivalry, demand conditions, and related and supporting industries) are positively related to inter-organization cooperation and inter-organization cooperation is positively related to regional tourism competitiveness. Theoretical and practical implications are discussed and future research direction are outlined.

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