관광자의 교통수단 결정요인 분석 - 국내 관광여행을 중심으로 -

초록

This study investigates the decision-making process of tourists regarding transportation, with a focus on tourism activities from the perspective of the local tourism policy environment and sustainable tourism transportation. By analyzing the means of transportation used by tourists, the study reveals fundamental preferences, perceptions, and potential barriers to using public transportation. The results were categorized into three areas: total travel, tourism-related travel, and non-tourism travel. Key determinants of transport choice included length of stay, whether it was an overnight stay, group travel (especially groups of two or more), and the size of the travel group, all of which showed a significant correlation with transport choice. Tourists who travel frequently each year are more likely to use public transportation, while those who travel for longer periods or stay overnight tend to prefer private transport. The study also found that group trips, particularly with partners, friends, colleagues, or larger groups, are more likely to involve the use of public transport. Additionally, it was discovered that tourists traveling on weekdays are more inclined to use public transport than those traveling on weekends or holidays.

키워드