TV홈쇼핑에서 소비자의 인지정보를 돕는 3D프린팅 시각화 모형개발 사례

초록

The purpose of this study is to develop a visual model utilizing 3D printing in order to increase consumers’ cognitive ability for health functional food products sold in TV home shopping. For this, this study designed the 3D modeling design through the needs analysis on interested parties of companies & TV home shopping by selecting royal jelly and policosanol from health functional products. In the results, the 3D visualization of royal jelly designed by emphasizing the size proportion for cognizing the core strength of the product in TV home shopping broadcasting could have concrete explanation for helping consumers’ cognitive information, and also help the show host to explain medical information about cholesterols built up in blood vessels while easily inducing consumers’ insight. In other words, this study verified that the 3D visual model utilizing 3D printing that could influence consumers’ purchase would increase the effectiveness of fact-based product information explanation. It also showed the applicability of design-driven business model in which designers could solve production capacity for themselves by introducing the 3D printing. The designers who utilize 3D printing had advantages like they could expand their roles in directly handling consumers with no necessities to depend on manufacturers, by playing the roles as a design developer and producer at the same time.

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