EFFECTS OF FASHION SEEKING, PRESTIGE SEEKING AND SOCIAL-SELF PERCEPTION ON BRAND BEHAVIOR OF MALE CONSUMERS

제목
EFFECTS OF FASHION SEEKING, PRESTIGE SEEKING AND SOCIAL-SELF PERCEPTION ON BRAND BEHAVIOR OF MALE CONSUMERS
저자
이규혜
발행일
2008-10-10
학회명
2008 International Costume Culture Conference & Exhibition
개최지
Tsinghua University, China