이공계 대학생들을 위한 IT창업교육 서비스품질이 창업의도에 미치는 영향

초록

Korean college students in science and engineering major have a relatively low awareness of entrepreneurship and are negative rather than positive to start their own businesses. In fact, entrepreneurship is educated through the curriculum in universities, but their college students have not yet formed entrepreneurship sufficiently. Therefore, in order to inform the college students of the value of entrepreneurship and to increase their entrepreneurial intention, it is necessary not only to raise the service quality of IT entrepreneurship education but also to improve the education curriculum for entrepreneurship. As a result, in this work, we will examine the impact of the service quality of IT entrepreneurship education on the entrepreneurial intention for Korean college students in science and engineering major who are receiving IT entrepreneurship education. By doing this, we verify whether entrepreneurship and education satisfaction act as mediating variables to entrepreneurial intention through a structural equation modeling. The results of empirical analysis in this work are as follows. First, we found that empathy and assurance of the service quality of IT entrepreneurship education have positive effects on education satisfaction. Second, the hypothesis is rejected that education satisfaction has a positive effect on entrepreneurial intention. Third, tangibility of the service quality of IT entrepreneurship education has a negative effect on entrepreneurial intention. Fourth, tangibility and assurance of the service quality of IT entrepreneurship education have positive effects on innovation, initiative, and risk taking in entrepreneurship. Next, empathy has a positive effect on initiative and risk taking. In contrast, responsiveness has a negative effect on innovation. Fifth, the impacts of reliability on entrepreneurship were all rejected. Sixth, only risk taking in entrepreneurship has a positive effect on entrepreneurial intention.

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