블로그 연결망 활성화를 위한 컨텐츠 파워 유저의 파악 방안

초록

In a blog network, there are special users who induce other users to actively utilize blog services. In this paper, these users whose contents exhibit large influence over other bloggers are defined as ‘Content Power Users’ (CPUs). It is important to accurately determine who content power users are in a blog network in order to establish business policies that will stimulate usage of blog services. In this paper, we discuss a novel method of determining content power users. First, we propose a system of measuring the influence of content of each post owned by individual users. Then, by adjusting the measured values based on the time of exposure and adding them up, we calculate the power of influence for corresponding users. Finally, by applying the proposed method to actual blog networks and comparing the selected power users to those of a preexisting method, we analyze different methods of determining power users. The experimental results demonstrate that our method of determining power users reflects well dynamic changes in a blog network.

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