Media vs. Consumer Reactions to Luxury Brand Direct Entry: A Text Analysis of Thom Browne in Korea

제목
Media vs. Consumer Reactions to Luxury Brand Direct Entry: A Text Analysis of Thom Browne in Korea
저자
백은수
발행일
2025-07-19
학회명
the SFTI-CMU International Conference & Invited Exhibition
개최지
Chiang Mai, Thailand