케이 팝의 유럽적 수용과 문화 확산의 청소년 수용전략

초록

This study mainly focus on two points with regard to K-Pop reception in Europe; one is theoretical issue that previous theories including mainstream as well as Marxist and post-structuralist theories cannot properly explain social cultural changes in the contemporary world; two is developing a new model to examine cultural implication of technological and industrial changes. K-pop in Europe might be a rather minor fact, but insinuate a potentiality of social, cultural changes. In order to look into these issues, I tried an ethnographic study of young K-pop fans in UK. I have conducted in-depth interviews with 11 fans of KLUE which is the largest K-Pop fan club in UK. Also regular participatory observation of the KLUE site on Facebook has been conducted for last 10 months from Nov. 2011 to August 2012. This ethnographic study will not be any attempt of generalization or objective reports of K-pop reception of Europe, but be an attempt of scrutinizing new traces of social and cultural transformation in the contemporary world.

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