지역관광이벤트 자원봉사자의 참여동기, 자기효능감, 활동몰입, 활동만족의 관계구조 분석

초록

This study analyzed structural relations among volunteer motivation, self-efficacy, commitment and satisfaction of volunteers for a regional tourism event. The literature review covered concepts of those major variables and subsequent research hypotheses were established. A research model was then proposed based on an extended structural model covering the intervening variables of self-efficacy and volunteer commitment. Survey data were collected from volunteers participating in the 2016 ‘Suwon Hwaseong visit year` event. The results indicated the following: 1) Egoistic volunteer motivation had a significant influence on self-efficacy and that altruistic volunteer motivation had significant influence on commitment respectively. 2) Selfefficacy had a significant influence on commitment. 3) Self-efficacy and volunteer commitment in combination had a significant influence on volunteer satisfaction. In conclusion, this study confirmed that self-efficacy and volunteer commitment play important roles in the relation between volunteer motivation and satisfaction.

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