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광고학연구
ISSN
P 1225-0554
출판사
한국광고학회 Korea Advertising Society
국가
SOUTH KOREA
발행 상태
활성
데이터베이스 수록 정보
KCI 2009-2019 (11년)
KCI 등재 2003-2021 (19년)
KCI 등재후보 2000-2002 (3년)
전체 15건 중 1번부터 10번까지의 결과를 표시합니다.
2026
Article
When stories backfire: how emotional appeals trigger others' ownership in peer-to-peer fashion resale
- Baek, Eunsoo ;
- Lee, Tung Yan ;
- Qu, Ying
- 2026-11
- Journal of Business Research
- ELSEVIER SCIENCE INC
2025
Article
Interpersonal guilt and shame appeals in health advertising: the role of self-construal and autonomous motivation
- Pounders, Kathrynn ;
- Lee, Seungae ;
- Stafford, Marla Royne
- 2025-11
- Journal of Business Research
- ELSEVIER SCIENCE INC
Article
Stakeholder pressure, democracy levels, and multinational enterprise corporate social responsibility: Stakeholder and institutional theories
- Roh, Taewoo ;
- Xiao, Shufeng ;
- Il Park, Byung ;
- Ghauri, Pervez N.
- 2025-11
- Journal of Business Research
- ELSEVIER SCIENCE INC
Article
Democracy's political ideology and corporate political activities: The role of state capacity, firm size, and capital location
- Jiménez, Alfredo ;
- Bayraktar, Secil ;
- Choi, Seong-Jin ;
- Pattnaik, Chinmay
- 2025-05
- Journal of Business Research
- ELSEVIER SCIENCE INC
2024
Article
Goal proximity effect on collective action: The mediating role of perceived behavioral impact and collective outcome expectancy
- Kim, Kihyon ;
- Jhang, Jihoon ;
- Song, Sangyoung ;
- Shin, Hyun ;
- Song, Sujin
- 2024-05
- Journal of Business Research
- Elsevier BV
2022
Article
Ideological polarization and corporate lobbying activity: The contingent impact of corruption distance
- Lee, Jeoung Yul ;
- Jiménez, Alfredo ;
- Choi, Seong-jin ;
- Choi, Yun Hyeong
- 2022-03
- Journal of Business Research
- ELSEVIER SCIENCE INC
2021
Article
The effect of political turnover on firms’ strategic change in the emerging economies: The moderating role of political connections and financial resources
- Choi, Seong jin ;
- Liu, Huilong ;
- Yin, Jun ;
- Qi, Yunfei ;
- Lee, Jeoung Yul
- 2021-12
- Journal of Business Research
- Elsevier BV
Article
Does ICT development curb firms' perceived corruption pressure? The contingent impact of institutional qualities and competitive conditions
- Fan, Qingji ;
- Kuper, Paul ;
- Choi, Yun Hyeong ;
- Choi, Seong jin
- 2021-10
- Journal of Business Research
- ELSEVIER SCIENCE INC
Article
How to measure social capital in an online brand community? A comparison of three social capital scales
- Jeong, So Won ;
- Ha, Sejin ;
- Lee, Kyu-Hye
- 2021-07
- Journal of Business Research
- ELSEVIER SCIENCE INC
Article
How should retail advertisers manage multiple keywords in paid search advertising?
- Kim, Alex Jiyoung ;
- Jang, Sungha ;
- Shin, Hyun S.
- 2021-06
- Journal of Business Research
- ELSEVIER SCIENCE INC
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