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The Effect of Customers’ Psychological Traits and Technology Adoption on AI Assistant Services of Luxury Brand: The Moderating Role of Cognitive and Affective Brand Trust
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- The Effect of Customers’ Psychological Traits and Technology Adoption on AI Assistant Services of Luxury Brand: The Moderating Role of Cognitive and Affective Brand Trust
- 저자
- 박정근
- 발행일
- 2023-04-05
- 학회명
- Monaco Symposium on Luxury 2023
- 개최지
- Hotel Novotel Monaco