박정근

전체 152건 중 1번부터 10번까지의 결과를 표시합니다.

2026

Article

Enablers and inhibitors of word-of-mouth in ridesharing apps: a dual perspective on user involvement

Conference

When brand signals become social currency? Consumer engagement and brand loyalty in digital branding

Article

Anthropomorphic AI in retail: Machine, assistant, or coworker?

Article

A new understanding of Chinese luxury consumers' spending surge: role of pandemic-related negative emotions

Conference

From functional enhancement to meaning construction: Dual-source interactivity and self-construction in phygital retail spaces

2025

Article

Third-person effects of online product reviews: Moderating roles of review tone, product involvement and customer loyalty

Article

Enhancing ESG performance through digital dynamic capabilities in hospitality and tourism: the role of corporate digital responsibility

Conference

Solo travel memories driving market and well-being outcomes

Article

Unpacking masstige brand perception: A multimethod study on value dimensions and brand extension

Article

Pre-owned, still precious: How emotional attachment shapes pre-owned luxury consumption

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Enablers and inhibitors of word-of-mouth in ridesharing apps: a dual perspective on user involvement

When brand signals become social currency? Consumer engagement and brand loyalty in digital branding

Anthropomorphic AI in retail: Machine, assistant, or coworker?

A new understanding of Chinese luxury consumers' spending surge: role of pandemic-related negative emotions

From functional enhancement to meaning construction: Dual-source interactivity and self-construction in phygital retail spaces

Third-person effects of online product reviews: Moderating roles of review tone, product involvement and customer loyalty

Enhancing ESG performance through digital dynamic capabilities in hospitality and tourism: the role of corporate digital responsibility

Solo travel memories driving market and well-being outcomes

Unpacking masstige brand perception: A multimethod study on value dimensions and brand extension

Pre-owned, still precious: How emotional attachment shapes pre-owned luxury consumption