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When brand signals become social currency? Consumer engagement and brand loyalty in digital branding
- 제목
- When brand signals become social currency? Consumer engagement and brand loyalty in digital branding
- 저자
- 박정근
- 발행일
- 2026-06-02
- 학회명
- 2026 European Marketing Academy Doctoral Colloquium and Spring Conference
- 개최지
- University of Bath School of Management, Bath, United Kingdom