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The Power of Negative Online Product Reviews: Application of the Third Person Effects in Online Product Reviews among Smartphone Users
- 제목
- The Power of Negative Online Product Reviews: Application of the Third Person Effects in Online Product Reviews among Smartphone Users
- 저자
- 박정근
- 발행일
- 2018-04-22
- 학회명
- THE 4TH INTERNATIONAL CONFERENCE OF ASIAN MARKETING ASSOCIATIONS
- 개최지
- BANGKOK THAILAND