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Are Customers’ Skepticism Good in CSR Marketing? The Mediating Roles of Skepticism on the Relationship between Knowledge and Behavior toward CSR Activities
- 제목
- Are Customers’ Skepticism Good in CSR Marketing? The Mediating Roles of Skepticism on the Relationship between Knowledge and Behavior toward CSR Activities
- 저자
- 박정근
- 발행일
- 2018-04-21
- 학회명
- he 4th INTERNATIONAL CONFERENCE OF ASIAN MARKETING ASSOCIATION
- 개최지
- BANGKOK, THAILAND