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Dual-factor theory: Unveiling the drivers of consumer intentions toward counterfeit luxury goods
- 제목
- Dual-factor theory: Unveiling the drivers of consumer intentions toward counterfeit luxury goods
- 저자
- 박정근
- 발행일
- 2024-06-28
- 학회명
- 30th Recent Advances in Retailing and Consumer Science Conference
- 개최지
- Sheraton hotel, Fuerteventura, Spain