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From functional enhancement to meaning construction: Dual-source interactivity and self-construction in phygital retail spaces
- 제목
- From functional enhancement to meaning construction: Dual-source interactivity and self-construction in phygital retail spaces
- 저자
- 박정근
- 발행일
- 2026-02-26
- 학회명
- 2026 American Phygital Association Summit
- 개최지
- The Hôtel des Arts et Métiers, Paris, France