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Examining the relative influence of multidimensional brand experience and brand authenticity relationships in the C2M (Customer-to-Manufacturer) brand platform context
- 제목
- Examining the relative influence of multidimensional brand experience and brand authenticity relationships in the C2M (Customer-to-Manufacturer) brand platform context
- 저자
- 박정근
- 발행일
- 2022-10-28
- 학회명
- International Conference of Asian Marketing Associations