소셜 미디어 환경에서 위험이슈 노출과 사회자본이 위험인식에 미치는 영향

초록

The purpose of this study is to examine the factors that influence the risk perception of reality on social media. Specifically, we analyzed how exposure to risk issues through media and bridging/bonding social capital influence social and personal risk perception. Here, we categorized risk issues into infectious diseases, sex crimes, and radioactive contamination. Findings are as follows. The effect that the type of media and social capital have on risk perception vary depending on the risk issues. Regarding issues of disease and radiation, bridging social capital had a positive effect on social risk perception whereas bonding social capital had a negative effect on personal risk perception. In the case of sex crimes, bonding social capital affected both social and personal risk perception negatively, and an interaction effect between exposures and social capital could be found. The significance of this study is that it considers both media variables from previous studies and social capital variables essential to social media studies and combines the two in order to study the factors that influence risk perception.

키워드