유튜브 콘텐츠에 재현된 온라인 공간에서의 민족주의-‘외국인 리액션’ 콘텐츠를 중심으로-

초록

With the recent popularization of YouTube platform, a wide variety of media contents have emerged, and also a series of foreigners-related contents have produced in this context. In particular, many contents dealing with foreigners responding to certain Korean cultures were produced and popularized. Although this phenomenon was existing in television programs in the past, this case is quite unique in that the public is leading the process of production and consumption due to the nature of YouTube platform. We analyzed two foreigner reaction channels, 〈KOREAN BROS ENT〉 and 〈Foreigner reaction with Emily〉 in order to critically explore and discuss this phenomenon. We found that both contents actively utilized nationalism by providing certain Korean cultures to foreigners and let the audiences fulfill the desire for recognition in this process, and also by replacing foreigners as ‘others.’ In addition, they utilized protagonists" personal stories and were exposing their everyday lives by sharing their personal SNS (Social Networking Service). These factors were satisfying the viewers" voyeuristic needs.

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