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Understanding subscription motivation’s effect on involvement and behavioral intentions in subscription services
- 제목
- Understanding subscription motivation’s effect on involvement and behavioral intentions in subscription services
- 저자
- 박정근
- 발행일
- 2024-06-28
- 학회명
- 30th Recent Advances in Retailing and Consumer Science Conference
- 개최지
- Sheraton hotel, Fuerteventura, Spain