글로벌 미디어 기업이 전유하는 K-콘텐츠의 문화적 혼종성과 재현의 문화정치 : 글로벌 K-콘텐츠에 대한 비판적 분석을 중심으로

초록

This essay critically examines the cultural and political implications embedded in the modes of representing cultural hybridity in K-Content. It examines how global media corporations articulate Korean and other regional contexts with Hollywood-style genres, aesthetics, and narrative structures. Particular attention is paid to the ways in which this process reinforces patterns of cultural imperialism and neoliberal logics. We adopts Stuart Hall’s the circuit of culture model to analyze multiple moments of cultures through the analysis of five drama texts produced by global media corporations. We found that these works represent local and historical particularities by combining them with elements such as filial piety, familism, and de-authorized forms of masculinity. While hybridity can illuminate peripheral public memory and historical violence, generating new sensibilities and empathy, its articulation through heroic narratives operates as a governing apparatus that hails the neoliberal subject and displaces structural and institutional accountability. During the localization process, it is noted that the representation of “Koreanness” is actively mobilized as a signifer of Korea’s unique cultural identity. This strategy contributes to the expansion of cultural diversity at the level of representation, yet simultaneously deepens global structures of dependency.

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