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Multidimensions of Consumer Value Communication toward Online Luxury Purchasing: The Role of Social Media Word-of-Mouth
- 제목
- Multidimensions of Consumer Value Communication toward Online Luxury Purchasing: The Role of Social Media Word-of-Mouth
- 저자
- 박정근
- 발행일
- 2018-06-27
- 학회명
- 2018 Global Marketing Conference