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자료 필터
자료유형
발행연도
2010 ~ 2026
2010 2026
키워드
언어
전체 151건 중 21번부터 30번까지의 결과를 표시합니다.
2025
Article
Editorial: Analysing emotional labor in the service industries: consumer and business perspectives, volume II
- Yoo, Weon Sang ;
- Park, Jungkun ;
- Back, Ki-Joon
- 2025-04
- Frontiers in Psychology
- FRONTIERS MEDIA SA
Article
Why do consumers continue with e-grocery shopping? The role of motivations and environmental concerns in shaping behaviour
- Hyun, Hyowon ;
- Park, Jungkun ;
- Ahn, Suhyoung
- 2025-02
- International Journal of Retail and Distribution Management
- EMERALD GROUP PUBLISHING LTD
Article
Exploring perceived value's impact on attitudes in autonomous public transportation services: a multi-dimensional approach
- Hong, EunPyo ;
- Park, JungKun ;
- Lim, Boram
- 2025-01
- Total Quality Management and Business Excellence
- ROUTLEDGE JOURNALS
2024
Article
Traditional vs. AI-generated brand personalities: Impact on brand preference and purchase intention
- Park, JungKun ;
- Ahn, Suhyoung
- 2024-11
- Journal of Retailing and Consumer Services
- ELSEVIER SCI LTD
Article
How luxury brands build customer-based brand equity through phygital experience
- Hyun, Hyowon ;
- Park, Jungkun ;
- Hawkins, Matthew A. ;
- Kim, Dongyoup
- 2024-11
- Journal of Strategic Marketing
- ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
Article
Role of Multisensory Marketing of Bath Amenities in Luxury Hotel Customers' Perceived Value
- Park, Jungkun ;
- Yun, Jeewoo ;
- Ahn, Jiseon
- 2024-09
- International Journal of Tourism Research
- WILEY
Article
Effects of Travel Agencies' Environment, Social, and Governance Marketing Activities on Consumer Behavioral Intentions
- Yun, Jeewoo ;
- Klaus, Phil ;
- Hong, Eunpyo ;
- Lee, Sangwoo ;
- Park, Jungkun
- 2024-09
- International Journal of Tourism Research
- WILEY
Article
Intention to adopt services by AI avatar: A protection motivation theory perspective
- Park, Jungkun ;
- Yun, Jeewoo ;
- Chang, Woondeog
- 2024-09
- Journal of Retailing and Consumer Services
- ELSEVIER SCI LTD
Article
Exploring the relationship between social media use and anti-luxury behavior: implications for interactive marketing strategies
- Le, Hoang Tran Phuoc Mai ;
- Park, Jungkun ;
- Nguyen, Trang Thi ;
- Yun, Jeewoo
- 2024-08
- Journal of Research in Interactive Marketing
- EMERALD GROUP PUBLISHING LTD
Article
The effects of brand trustworthiness and credibility on location-based advertising: moderating effects of privacy concern and social influence
- Le, Hoang Tran Phuoc Mai ;
- Yoo, Weonsang ;
- Park, Jungkun
- 2024-07
- International Journal of Advertising
- ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD