박정근 프로필 사진

박정근

Park, Jung Kun

경영대학

경영학부

Web Of Science Scopus ORCID

자료 필터

자료유형

발행연도

2010 ~ 2026
2010 2026

키워드

언어

전체 151건 중 31번부터 40번까지의 결과를 표시합니다.

2024
Article

Drives of in-store revenge consumption in the post-pandemic: A study in China

  • 2024-07
  • Journal of Retailing and Consumer Services
  • ELSEVIER SCI LTD
Article

A comparative study on the effect of ChatGPT recommendation and AI recommender systems on the formation of a consideration set

  • 2024-05
  • Journal of Retailing and Consumer Services
  • ELSEVIER SCI LTD
Article

유명인의 진정성 활용을 통한 개인 브랜드 성공요인에 관한 연구

  • 오테겐 가우하르 ; 
  • 홍은표 ; 
  • 박정근
  • 2024-03
  • 한국경영공학회지
  • 한국경영공학회
Article

The effect of technological readiness dimensions on the adoption of autonomous vehicles: Focusing on behavioral reasoning theory

  • 2024-01
  • Transportation Research Part F: Traffic Psychology and Behaviour
  • Pergamon Press Ltd.
Article

The way to generate customer citizenship behavior with customer experience

  • 2024-01
  • Journal of Retailing and Consumer Services
  • ELSEVIER SCI LTD
Article

Special issue: ESGs and SDGs

  • 2024-01
  • Journal of Travel and Tourism Marketing
  • ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
2023
Article

Drivers of customers' efforts to cope with wearable device usage problems and the role of demographics in a study in China

  • 2023-11
  • Asia Pacific Journal of Marketing and Logistics
  • EMERALD GROUP PUBLISHING LTD