상세 보기
자료 필터
자료유형
발행연도
2017 ~ 2025
2017 2025
키워드
언어
전체 11건 중 1번부터 10번까지의 결과를 표시합니다.
2025
Article
Retailing education as panaceas: Exploring the effects of knowledge transfer on organizational and employee outcomes
- Hyun, Hyowon ;
- Yoo, Weon Sang ;
- Chen, Yuhsuan
- 2025-05
- Journal of Retailing and Consumer Services
- Pergamon Press Ltd.
Article
Why do consumers continue with e-grocery shopping? The role of motivations and environmental concerns in shaping behaviour
- Hyun, Hyowon ;
- Park, Jungkun ;
- Ahn, Suhyoung
- 2025-02
- International Journal of Retail and Distribution Management
- EMERALD GROUP PUBLISHING LTD
2024
Article
How luxury brands build customer-based brand equity through phygital experience
- Hyun, Hyowon ;
- Park, Jungkun ;
- Hawkins, Matthew A. ;
- Kim, Dongyoup
- 2024-11
- Journal of Strategic Marketing
- ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
2023
Article
New generation commerce: The rise of live commerce (L-commerce)
- Yun, Jeewoo ;
- Lee, Don ;
- Cottingham, Michael ;
- Hyun, Hyowon
- 2023-09
- Journal of Retailing and Consumer Services
- Pergamon Press Ltd.
Article
Role of multidimensional customer brand engagement on customer behavior for online grocery shopping
- Park, Jungkun ;
- Hong, EunPyo ;
- Ahn, Jiseon ;
- Hyun, Hyowon
- 2023-07
- Journal of Retailing and Consumer Services
- ELSEVIER SCI LTD
Article
온라인 음식 배달 서비스 회복 전략의 실패가 소비자 태도 및 행동 의도에 미치는 영향: 공정성 이론(Justice Theory)을 중심으로
- 2023-06
- 서비스 연구
- 서비스사이언스학회
Article
Direct and indirect effect of word-of-mouth with the moderation of ethnocentrism
- Hyun, Hyowon ;
- Kim, Dongyoup ;
- Park, Jungkun
- 2023-03
- International Journal of Retail and Distribution Management
- EMERALD GROUP PUBLISHING LTD
2022
Conference
Social media identity: Perceived benefits of social media engagement on users’ shopping behavior
- 2022-07-24
2018
Article
Consumer Value and Social Media Usage on Luxury Product for Vietnamese Consumers
- Hyun, Hyowon ;
- Park, JungKun ;
- Tuan, Ba Pham ;
- Ren,Tianbao
- 2018-01
- 아시아마케팅저널
- 한국마케팅학회
1