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자료 필터
자료유형
발행연도
2007 ~ 2025
2007 2025
키워드
언어
전체 102건 중 31번부터 40번까지의 결과를 표시합니다.
2018
Article
Cross-Cultural Investigation of Consumer Perceived Value of Technology: A Study of Quick Respond (QR) Codes in Emerging and Developed Markets (Korea and US)
- 박준용 ;
- Toulany Thavisay ;
- 김보영
- 2018-00
- Korean Social Science Journal
- 한국사회과학협의회
Article
The effect of country of origin on consumer-based brand equity (CBBE) of colombian consumers: An empirical investigation of Samsung vs. Huawei brands
- Kim, Bo Young Renee ;
- Chao, Yan
- 2018-00
- Journal of International Studies
- Centre of Sociological Research
2017
Article
SNS 특성이 브랜드 자산과 소비자구매의도에 미치는 영향 : 중국 사례를 중심으로
- 김보영 ;
- 계경홍 ;
- 박준용
- 2017-06
- Journal of Information Technology Applications & Management
- 한국데이타베이스학회
Article
THE EFFECT OF THE KOREAN WAVE ON CHINESE CONSUMERS’ BRAND PREFERENCES
- Kim, Renee B. ;
- Lee, Je Hyun ;
- Thavisay, Toulany
- 2017-06
- Actual Problems of Economics
- National Academy of Management Vul
Article
Assessment of the Economic Benefits From US Meat Export Federation (USMEF)'s Marketing Investment in South Korea
- Kim, Renee ;
- Park, Jong Min
- 2017-00
- Journal of Food Products Marketing
- ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
2016
Article
The mediating role of brand knowledge and involvement on the relationship between country-of-origin and brand preference
- Kim, Renee Boyoung ;
- Yan, Chao ;
- Han, Yang
- 2016-09
- Actual Problems of Economics
- National Academy of Management Vul
Article
Traceability System as Perceived-Uncertainty Mitigator for Sustainable Global Food Trade
- Kim, Renee B. ;
- Zhang, Qiao ;
- Yoon, Dong Hyun
- 2016-06
- Quality Innovation Prosperity
- Technical University of Kosice
Article
원산지 이미지가 브랜드자산 모형에 미치는 영향: 브랜드 인지도와 지각된 품질의 매개효과를 중심으로
- 김보영 ;
- 박세진 ;
- 박종민
- 2016-06
- 대한경영학회지
- 대한경영학회
Article
The effect of attitudes towards social media advertising and brand equity model on young consumer’s purchasing intention
- Thavisay, Toulany ;
- Kim, Renee ;
- Park, Jung Kun
- 2016-06
- Services Marketing Journal
- 서비스마케팅학회