상세 보기
자료 필터
자료유형
발행연도
2007 ~ 2025
2007 2025
키워드
언어
전체 102건 중 21번부터 30번까지의 결과를 표시합니다.
2019
Article
The effect of localization and production image on Chinese & Korean consumers’ choice for animation movies
- Kim, R.B. ;
- Sieun, L.
- 2019-06
- Asia-Pacific Social Science Review
- De la Salle University
Article
The effects of integrated information & service, institutional mechanism and need for cognition (NFC) on consumer omnichannel adoption behavior
- Park, Joonyong ;
- Kim, Renee Boyoung
- 2019-04
- Asia Pacific Journal of Marketing and Logistics
- EMERALD GROUP PUBLISHING LTD
Article
소비자의 브랜드 신뢰, 가치의식, 원산지 중요성 및 한류 제품에 대한 태도가 구매의도에 미치는 영향: 베트남 소비자 연구
- 김보영 ;
- 김혜인 ;
- 김지수
- 2019-03
- 문화산업연구
- 한국문화산업학회
Conference
Smart Consumers in Market 4.0: Perceived Consumer Omnichannel Adoption Behavior and the Effect of Need for Cognition (NFC)
- 2019-01-15
Article
Effects of brand experience, brand image and brand trust on brand building process: The case of chinese millennial generation consumers
- Kim, R.B. ;
- Chao, Y.
- 2019-00
- Journal of International Studies
- Centre of Sociological Research
2018
Article
The Influence of Consumer Based Relationship on Multichannel Consumer Loyalty: Focusing on China Market
- 박준용 ;
- 김보영
- 2018-12
- Korean Social Science Journal
- 한국사회과학협의회
Article
A new approach to segmenting multichannel shoppers in Korea and the U.S.
- Park, Joonyong ;
- Kim, Renee B.
- 2018-11
- Journal of Retailing and Consumer Services
- ELSEVIER SCI LTD
Conference
Smart Consumers in Market 4.0 : the Role of Need for Cognition in consumer choice Behavior
- 2018-06-15
Article
Marketing Accountability of Korea Corporate: The Relationship between Branding Investments and Financial Performance
- Kim, Renee B. ;
- Yoon, Dong Hyun
- 2018-06
- Engineering Economics
- KAUNAS UNIV TECHNOL
Article
기업의 사회적 책임(CSR) 활동과 CSR 진정성이 소비자의 지각된 품질, 브랜드 태도에 미치는 영향
- 김보영 ;
- 유동균 ;
- 송니은
- 2018-04
- 상품학연구
- 한국상품학회