상세 보기
자료 필터
자료유형
발행연도
2007 ~ 2025
2007 2025
키워드
언어
전체 102건 중 41번부터 50번까지의 결과를 표시합니다.
2016
Article
Brand Name의 현지화, 광고모델 이미지 및 원산지 이미지가 중국소비자의 한국산 화장품 제품평가에 미치는 영향
- 김보영 ;
- 정근 ;
- 박종민
- 2016-06
- 기업경영연구
- 한국기업경영학회
Conference
Effect of brand equity & country origin on Korean consumers’ choice for beer brands
- 2016-04-04
Article
How do economic, cultural, and global-connectedness distances moderate the effect of customers' experiences on their intention to revisit non-indigenous restaurants? Evidence from Korean restaurants
- Lee, Seung-yon ;
- Lee, Jeoung Yul ;
- Kim, Renee Boyoung
- 2016-04
- Asia Pacific Business Review
- ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
Article
Assessment of antecedents of online consumers’ information search behavior
- Ye, J.S. ;
- Kim, Renee Boyoung ;
- Kim, G.
- 2016-03
- Asia-Pacific Social Science Review
- De la Salle University
Article
Influence of country & brand image on consumer loyalty under explicit brand origin & manufacture identification
- Kim, R.B. ;
- Li, Y.J.
- 2016-00
- Actual Problems of Economics
- National Academy of Management Vul
Article
Influence of country & brand image on consumer loyalty under explicit brand origin & manufacture identification
- Kim, Bo Young Renee ;
- Li, Ying Jie
- 2016-00
- Actual Problems of Economics
- National Academy of Management Vul
2015
Article
Effects of Brand Experience and product Involvement Level on Brand Loyalty for Vietnamese Consumers
- Kim, Bo Young Renee ;
- Yoon, Dong Hyun ;
- Chao, Yan ;
- Dang, Noctan
- 2015-08
- DLSU Business and Economics Review
- De la Salle University
Article
Effects of brand experience and product involvement on brand loyalty for vietnamese consumers
- Kim, Renee Boyoung ;
- Yoon, Dong Hyun ;
- Chao, Yan ;
- Dang, Noctan
- 2015-08
- DLSU Business and Economics Review
- De la Salle University